ILLUMINE BLOG How your zodiac signs colour influences you

How Your Zodiac Colour Influences You

April 25, 2021 0 Comments

Colours have the power to impact our mood, feelings and behaviour. In the same way a scent can cause an emotional reaction or prompt a memory, staring or wearing a particular colour can dramatically change the way we feel.

Your feelings about colour are often deeply personal and many of them can be rooted in your zodiac sign. Your star sign is determined by your date of birth and represents your core personality, sense of self, basic preferences, and approach to life, with all your strengths and weaknesses.

Each one of the twelve zodiac signs has its associations — including myths, animals, and colours — and its characteristics.

There is, therefore, a colour associated with your star sign which represents your personality attributes and can play an important role in enhancing your unique strengths. 

So, what is your zodiac colour?

RED for Dynamic ARIES

Illumine Red for Aries

Red’s boldness kindles Aries' passionate, impulsive and competitive nature. Aries are known for being tenacious go-getters who won't be satisfied until their work, social and personal lives line up exactly with the dream they've envisioned. Red is attention-grabbing, suiting perfectly these born leaders and their need for being number one. Aries is also ruled by Mars, the dynamic red planet named after the Roman god of war. The colour red fires up Aries’ spirit to dive headfirst into even the most challenging situations, armouring them with optimism and bravery.


Illumine Fresh Green for Taurus

Like green, the colour of nature, Taurus is known for being stable, reliable and devoted. Green feeds Taureans’ need for comfort and grounding, something they easily find when they surround themselves with bucolic environments. In the same way, their spirit animal, the bull, enjoys living in lush pastures, the colour green helps Taurus find harmony, providing them with the stability they crave for and motivation to roll up their sleeves and work hard to earn big rewards.

YELLOW for Versatile GEMINI

Illumine yellow for gemini

The invigorating colour of yellow resembles Gemini’s bubbly and upbeat personality. Yellow is associated with the sun and its life-giving attributes, symbolising the sunny disposition of Geminis. Sociable, expressive and quick-witted, Gemini is the most curious mind of the zodiac, born with a wish to experience everything there is out there, in the world. Yellow instils energy in Gemini, enhancing their ability to absorb knowledge and sparking their creativity.

SILVER for Emotional CANCER

Illumine silver for Cancer sign

Ruled by the Moon, Cancer is the most psychic sign of the zodiac, deeply intuitive and sentimental. Mirroring the pearly grey surface of the moon, Cancer’s colour is silver, a shade that connects these celestial crabs with their emotional side, enhancing their intuition. Like the colour silver, Cancers may be perceived as cold and enigmatic, however, behind their gleaming shell, they are extremely caring and compassionate. The calming nature of Silver inspires Cancers to open their heart and relax in the company of others. 

GOLD for Expressive LEO


illumine Gold for Leo sign


Gold is the colour of extravagance, wealth, prestige, and power, so it’s no wonder it’s associated with the king of the zodiac, Leo. Represented by the lion, Leos have a vivacious personality and love to be in the spotlight. Glistening gold strengthens Leo’s regal status, making them shine like their ruler, the Sun. Its warm and alluring hue perfectly complements Leo’s loyal, passionate and magnetic personality. As natural-born leaders, Leos love the confidence gold injects in them, enhancing their magnetic and often irresistible nature.



Illumine olive for Virgo Sign


As an Earth sign, Virgos take a lot of their qualities from nature. Natural shades of brown and green make them feel grounded and help them sustain their hard work to achieve anything they want. Practical, systematic and extremely methodical in their approach to life, Virgos are governed by Mercury, the planet of communication. This makes them speedy, organised and fiercely clever, with an inner desire to achieve perfection in all areas of their life. Brown is a serious, down-to-earth colour signifying stability, structure and support. It provides Virgos with the feeling of family and belonging they yearn for. Green, on the other hand, encourages them to grow and persevere in pursuing their ideals.

PINK for Charismatic LIBRA 


Illumine Pink for Libra Sign


Pink represents friendship, affection, harmony, inner peace, and approachability, suiting perfectly Libra’s fixation on balance and maintaining equilibrium in all areas of life. An air sign, Libra has a strong intellect and a keen mind, which drives it to pursue constant mental stimuli. Being ruled by Venus, Libras also love beauty and are fond of expensive, material things, music and art. Pink accentuates their interest in these frivolities and infuses them with a deep sense of pleasingness and peace.

BLACK for Perceptive SCORPIO

Illumine black for Scorpio Sign

The most mysterious of colours, black symbolises strength, seriousness, sophistication, power, elegance and authority, evoking the strong emotional side of Scorpio. Scorpios possess incredible passion and power, they simply know what they want and are not afraid to work hard and play the long game to get it. The colour black helps Scorpios create an inconspicuous feeling, boosting confidence in appearance, increasing their sense of potential and possibility, and enhancing their charm. A water sign depicted by the scorpion, Scorpios possess an enigmatic nature and when wearing black they can be extremely seductive and beguiling. 


Illumine Purple for Sagittarius Sign

With an incredibly adventurous nature, Sagittarians are bold and all about living each day as if it's their last. Governed by Jupiter, the planet of abundance, spirituality, and growth, Sagittarians are always on a quest for knowledge, an aspiration that is perfectly enhanced by the empowering energy of purple. The colour of extravagance, creativity, wisdom, dignity, grandeur, royalty, pride, independence, and magic, purple fuels Sagittarius’ need for adventure and change. Being also a highly spiritual hue, purple enables Sagittarians to connect with their spirituality, motivating them to open their minds and re-energising the learning of new things.


Illumine Grey for Capricorn Sign

Highly responsible, ambitious and disciplined, Capricorns hold an unwavering focus to overcome whatever stands between them and their long-term goals, removing anything that distracts them from getting ahead. The grey colour of pebbles, sand and soil represents them as an Earth sign, depicting their practical approach to life and ability to stick to plans to achieve whatever they set their mind to. Capricorn is ruled by Saturn, the stoic planet that governs time and restrictions, which makes them cold and distant. Earthy greys provide Capricorns with the stability to tackle anything. They also enhance Capricorn’s traditional nature and the impressive strength of character.

BLUE for Progressive AQUARIUS

Illumine Blue for Aquarius Sign

Blue is the colour of freedom, self-expression, experimentation, imagination, expansiveness, inspiration, and sensitivity, qualities that form Aquarius's distinctive personality. Free-spirited and eccentric, this air sign is the rebel of the zodiac, known for its unusual hobbies, and nonconformist attitude. The calming nature of blue stimulates Aquarius analytical mind, providing them with the space to reflect, form ideas, and make plans. Being ruled by also the blue planet Uranus, which governs innovation, technology, and surprising events, Aquarians thrive on finding ways to create a fairer, more egalitarian world. Blue helps Aquarians order thought, encouraging the flow of new ideas and creative thinking they need to experience fulfilment.

LIGHT GREEN for Imaginative PISCES

Illumine Light Green for Pisces Sign

Imagination, renewal, intuition, and safety are symbolised by light green, the colour of the deeply emotional and compassionate Pisces. Backed up by their ruler, Neptune, Pisceans are super intuitive, faithful and caring, qualities that make them the most selfless sign of the astrological wheel. Being deeply sensitive, Pisces can easily become swallowed by emotions and struggle to stay grounded in the material realm. Light green helps Pisceans find balance in their emotions, creating equilibrium between the head and the heart. Light green encourages Pisces to renew and restore depleted energy, giving them the disposition to love and nurture themselves and others unconditionally.

Each zodiac sign’s personality traits have been captured in our signature fragrances. Click here to shop the collection.

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